Ubisoft, the French video game publisher, is known for its vast library of games and franchises, from the popular Assassin’s Creed series to the Far Cry series. The company has recently decided to “go all in” on the Assassin’s Creed franchise in Spain, which means that the company is investing heavily in the Spanish market to increase their presence and make the franchise even more popular. This article will discuss the reasons why Ubisoft has decided to “go all in” on Assassin’s Creed in Spain, the different strategies they are using to promote the franchise, and the potential impact that this move could have on the Spanish gaming market.
Why Ubisoft is Going All In on Assassin’s Creed in Spain
There are several reasons why Ubisoft has decided to “go all in” on Assassin’s Creed in Spain. First of all, the Assassin’s Creed franchise has a large and dedicated fan base in Spain, and the country has a long history of gaming. This makes it the perfect market for Ubisoft to invest in, as it is likely to generate a large return on their investment.
Moreover, Spain is a rapidly growing market for video games, and the country is expected to become one of the largest video game markets in Europe in the coming years. This presents a great opportunity for Ubisoft to capitalize on, as they can tap into the growing demand for video games in the country and use it to promote their franchises.
Finally, Spain is a great place to promote the Assassin’s Creed franchise due to the country’s rich cultural heritage, which the franchise has often drawn upon for its settings and storylines. This makes it an ideal market for Ubisoft to capitalize on, as they can use the country’s culture and history to their advantage and create an even more immersive experience for fans of the franchise.
Strategies Used by Ubisoft
In order to capitalize on their “all in” strategy in Spain, Ubisoft has employed a variety of strategies to promote the Assassin’s Creed franchise. One of the most prominent strategies that the company has used is the creation of a dedicated Assassin’s Creed store in Madrid, which is the first of its kind in Europe. The store is filled with merchandise related to the franchise, from clothing to collectibles, and is designed to be an immersive experience for fans of the series.
Additionally, Ubisoft has also organized a series of events in Spain, such as the Assassin’s Creed Fan Fest in Madrid and the Assassin’s Creed Experience in Barcelona. These events are designed to bring fans of the franchise together and create an even more immersive experience for them.
Finally, Ubisoft has also partnered with Spanish media outlets to promote the franchise, such as the popular television channel Canal +, which has aired a series of Assassin’s Creed-related programming. These partnerships have allowed Ubisoft to reach a larger audience and create even more awareness of the franchise in Spain.
Potential Impact of Ubisoft’s Move
The potential impact of Ubisoft’s decision to “go all in” on Assassin’s Creed in Spain is significant. Firstly, it will likely result in an increase in sales of the franchise in the country, as the company’s promotional activities will make the franchise more visible and accessible to Spanish gamers.
Furthermore, it could also result in an increase in the popularity of the franchise in Spain, as the promotional activities will make the franchise more appealing to Spanish gamers. This could then lead to an increase in the number of people playing the franchise in the country, which could result in an even larger return on Ubisoft’s investment.
Finally, Ubisoft’s move could also have a positive impact on the Spanish gaming market as a whole. The increased awareness of the franchise could lead to an increase in the demand for video games in the country, which could then result in more investment in the Spanish gaming industry. This could then lead to the creation of more jobs and the development of more games in the country, which could benefit the entire industry.
In conclusion, Ubisoft’s decision to “go all in” on Assassin’s Creed in Spain is a smart move that could have a significant impact on the Spanish gaming market. The company’s promotional activities have already had a positive effect on the franchise’s visibility in the country, and the potential for increased sales and popularity of the franchise is high. Moreover, the move could also have a positive impact on the Spanish gaming industry as a whole, as it could lead to more investment and job creation in the country. All in all, Ubisoft’s decision to “go all in” on Assassin’s Creed in Spain is a wise move that could pay off in the long run.