Rafael Serra, an artist and designer, has taken on the duty of reimagining a few of the world’s most iconic logos by way of the nostalgic lens of the Nineteen Eighties. The result’s a sequence of hanging designs that seamlessly mix parts of retro graphics with up to date sensibilities.
Serra’s venture started as a private experiment in exploring the ability of nostalgia in design. He was intrigued by the way in which that fashionable tradition from the previous can evoke sturdy feelings and recollections, and he puzzled whether or not he may use those self same methods to create one thing new and distinctive.
The logos that Serra selected to work with are all immediately recognizable, from Nike’s basic “swoosh” to the timeless, interlocking circles of the Audi emblem. Each of those designs has an extended and storied historical past, and their enduring reputation demonstrates the ability of sturdy branding.
What Serra has performed with these logos is to take their core parts and reinvent them for a brand new period. He’s added daring, geometric shapes and shiny colours, all of which evoke the neon-soaked imagery of the Nineteen Eighties. The result’s a sequence of designs that really feel each up to date and retro on the identical time.
Perhaps essentially the most hanging ingredient of Serra’s work is the way in which he is built-in typography into the designs. Each of the logos has a novel font that is been fastidiously crafted to suit the general aesthetic. These fonts vary from daring and blocky to skinny and angular, and so they assist to tie the complete design collectively.
What’s significantly attention-grabbing about Serra’s venture is the way in which it highlights the significance of brand name identification in an more and more crowded market. As customers, we’re bombarded with messages from a variety of firms, all vying for our consideration. In this context, a powerful brand is important for reducing by way of the noise and making an enduring impression.
By reimagining these iconic logos by way of a nostalgic ’80s lens, Serra has proven that branding would not must be static. Instead, it may be a residing, evolving factor that adapts to the tastes and traits of the day. And for these of us who lived by way of the ’80s the primary time round, his designs are a welcome blast from the previous.