Fast-Selling Non-iPhone 15 Smartphone Surfaces in Japan

iPhone 15 Sales In Japan

Apple released the iPhone 15 last month, offering two screen sizes of 6.1 inches and 6.7 inches. However, despite the latest iteration of the popular handset, a different iPhone model is selling fast in Japan.

The Demise of the iPhone 13 Mini

With the release of the iPhone 15, Apple removed the iPhone 13 Mini from its online store. The iPhone 13 Mini featured a smaller 5.4-inch display, which attracted users who found the larger iPhones cumbersome or too heavy.

Unfortunately, despite its popularity, the iPhone 13 Mini did not achieve significant sales, resulting in Apple discontinuing the model with the launch of the iPhone 14 in the previous year.

Surge in Demand for iPhone 12 Mini and iPhone 13 Mini in Japan

Contrary to the global trend, Japanese consumers have shown a recent spike in demand for the iPhone 12 Mini and iPhone 13 Mini. According to a report by Nikkei Asia, sales of both models doubled in the week following the launch of the iPhone 15.

The removal of the iPhone 13 Mini from Apple’s online store seems to have sparked interest among consumers, leading them to seek out the more compact iPhone models on online marketplaces like Nicosuma.

Used Smartphones and Affordability

Used smartphones have become the main option for individuals seeking the iPhone Mini series in Japan. Masatoshi Ohno, head of the consumer division operating the online shopping site, explains how used phones offer a more affordable alternative.

The iPhone 15 with 128GB of storage costs 124,800 yen (about $830) in Japan. In comparison, a used iPhone 12 Mini with 64GB of storage can be purchased for as little as 40,000 yen (about $265), and an iPhone 13 with 128GB for 70,000 yen ($465).

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Limited Options for Smaller Screen Sizes

For individuals desiring a smaller screen size with a brand new iPhone, the only option available is the 4.7-inch iPhone SE (2022). However, the iPhone SE has a dated design and large top-and-bottom bezels. Despite having a more compact display, its footprint is only slightly smaller than the 6.1-inch iPhone.

Therefore, the primary advantage of purchasing a brand new iPhone SE is its affordability in comparison to larger models.


In Japan, while the iPhone 15 launches with new features and a larger screen size, the iPhone 12 Mini and iPhone 13 Mini continue to gain popularity. Users prefer these smaller models for their convenience, and affordability also plays a significant role in driving sales. With the limited options for smaller screen sizes in the new iPhone lineup, the demand for used iPhone Minis remains strong among Japanese consumers.

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