X Launches Premium+ and Basic Subscription Tiers
On 27th October 2023, X – the artist formerly known as Twitter – announced the introduction of two new subscription tiers for its service. These new tiers, the Premium+ and Basic subscriptions, are in addition to the existing Premium subscription option, which now becomes the middle-tier option. This move aims to provide users with more flexibility and enhanced features based on their subscription preferences and needs.
Basic Subscription Tier
The Basic subscription tier is the most affordable option, priced at $3 per month. With this subscription, users gain access to a range of useful features. One key benefit of the Basic tier is the ability to edit posts and create longer posts and videos. Users also have the option to undo their posts if needed. Additionally, Basic subscribers can enjoy distraction-free reading with access to the Reader feature.
Basic subscribers also gain the advantage of background video playback, allowing them to continue watching videos while multitasking. Another useful feature is the ability to download videos, which provides users with the convenience of saving content for offline viewing. Moreover, Basic subscribers receive a small reply boost, enhancing their engagement and interaction within the platform.
In terms of security and customization options, Basic subscribers can utilize SMS two-factor authentication for enhanced account protection. Direct messages (DMs) are also encrypted for added privacy. The Basic tier includes various customization options such as changing app icons, organizing bookmarks using folders, and customizing navigation and themes. Users can also highlight their best posts in a dedicated tab on their profile and choose to hide their likes and subscriptions. However, it is important to note that the Basic subscription does not include the checkmark or ID verification features.
Premium Subscription Tier
Continuing from the existing Premium subscription, which is priced at $8 per month, X offers users additional features as part of the Premium tier. Subscribers to the Premium tier enjoy all the benefits of the Basic tier while also receiving exclusive perks. Premium subscribers have access to half the number of ads in the For You and Following sections, offering a more streamlined browsing experience.
Moreover, Premium subscribers receive a larger reply boost, further enhancing their visibility and engagement on the platform. One notable feature exclusive to the Premium tier is the checkmark, which indicates verified accounts. Subscribers can choose to hide the checkmark if desired. ID verification is also included in the Premium tier, providing an added layer of trust and authenticity.
In addition, Premium subscribers gain access to the Creator Hub, an invaluable tool for users looking to monetize their presence on X. The Creator Hub allows users to earn money through sponsored posts and by gaining subscriptions from their followers. Subscribers to the Premium tier can also access analytics to gain insights into the performance of their content. X Pro and Media Studio, two powerful tools for content creators, are also accessible to Premium subscribers.
Premium+ Subscription Tier
X’s Premium+ subscription tier is the highest level of subscription available, priced at $16 per month. This tier includes all the features and benefits of the Premium subscription, and more. One standout advantage of the Premium+ tier is the absence of ads in the For You and Following sections, providing a completely ad-free browsing experience.
Additionally, Premium+ subscribers receive the largest reply boost, maximizing their visibility and interactions with other users. This boost can significantly enhance engagement and help users reach a larger audience. With these exclusive benefits, the Premium+ subscription tier offers the most comprehensive and feature-rich experience on X.
Conclusion
X’s introduction of the Premium+ and Basic subscription tiers expands the options available to users, allowing them to select a subscription tier that best suits their needs and preferences. The Basic subscription provides an affordable entry point with essential features, while the Premium and Premium+ tiers offer additional benefits such as reduced ads, enhanced engagement opportunities, and exclusive tools for content creators. With these new subscription options, X aims to cater to a wider range of users and provide a more personalized and rewarding experience on its platform.
